Life is about experiences, connections and community, and I love enriching them through thoughtful applications of technology and design.
Hi! My name is Tiffany Lam.
I’m an operations program manager and product strategist who loves user experience and helping people leverage new technologies to communicate (& learn!) better.
Here’s my portfolio of projects I’ve produced. I apologize, it’s messy.
If you came looking for my TED talk, you can find it here.
PwC Your Tomorrow Campaign – Digital Monolith
Sept 2019
Role: Lead Producer, Project Manager, Logistics/Hardware/Delivery
Inspired by the iconic film 2001: Space Odyssey, PH(i)L is a phygital monolith ‘AI’ bot that lives in major Canadian offices, with intent to collect anonymous PwC employee and partner feedback on digital readiness and enthusiasm to upskill — “Preparing for tomorrow’s workforce today”. This project took 2-3 months to complete, concept to launch.
*Release Date: October 2019*
See Demo
See evolution of PHL
PwC VR App – VR in Public Sector
April 2019
Role: Lead Producer/Project Manager
PwC explores the possible applications of Virtual Reality within the Public Sector.
Cannabis Rec Products – Retailer Sales App
Aug 2018-Sep 2019
Role: Lead Producer/Product Manager
Product catalog application for CannTrust’s recreational brands, Liiv, Synr.g, Xscape & Peak Leaf, used as a visual sales tool by CannTrust reps to retailers, and also used internally in cannabis retailers across Canada. Features hi-detail 3D photogrammetry of each cannabis strain. This is an ongoing year-long project with continuous quarterly build updates.
PwC AR Wall – Salesforce Alliance Digital Enablement Journey
Sep 2018
Role: Lead Producer/Supervisor
Augmented Reality wall, originally built for Dreamforce ‘18 in San Francisco, CA. Subsequent 2019 live launch in Toronto office, Victoria BC office, UK and as a part of the World Tours.
AR Cannabis Education Tool
Aug 2018
Role: Lead Producer/Project Manager
Augmented Reality brands product catalog that offers experiential learning, to wow consumers and enable better retention of the brand offerings – especially to media and influencers who have seen it all. Guests were able to scan a brand logo and explore the different strains catered to each user based on mood, activity or lineage, and toggle between different 3D cannabis buds in AR. This was created for CannTrust’s launch of their recreational brands, Liiv, Synr.g and Xscape.
Aurora Cannabis 360 Tour
Jun 2018
Role: Lead Producer/Project Director/Manager
360VR Investor Tour of Aurora Sky in Edmonton, AB.
Augmented Stories in HOME: AR
May 2018
Role: Lead Producer/Project Manager
Through AR technology, we were able to help Nat Geo conservation photographer Neil Ever Osborne share the intimate stories beneath his beautiful images by leveraging behind-the-scenes content. This took place at his fine art gallery opening in Toronto and helped create context to the powerful visuals and why their stories are important.
CannTrust VR Facility Tour
May 2018
Role: Lead Producer/Project Director/Manager
Communicating the true scale and quality of production happening at their grow facilities was consistently a challenge for CannTrust. Through an immersive walkthrough tour in VR, we helped them show the seed to sale journey, behind the scenes processes and the state of the art cultivation that makes CannTrust LP of the year.
Oakville Hydro VR Bucket Ride
May 2018
Role: Lead Producer/Project Manager
An alternative to the weather and safety-contingent physical bucket truck ride at public events, the VR bucket ride offers clients and guests to Oakville Hydro the ability to experience the elevated ride anywhere in an immersive and realistic way, without the current limitations and constraints.
HBO Westworld AR Personality Quiz
Feb 2018
Role: Lead Producer/Project Manager
Interactive AR Personality Quiz to identify which character you’d be on the show, used as an engagement tool by Bell Media to promote Season 2 / HBO Canada cable subscriptions.
Converse Interactive Winter Floor
Nov 2017
Role: Lead Producer/Project Manager
We teamed up with Well and Good to develop an immersive and playful experiential installation for Converse to promote their new upcoming line of waterproof winter boots. Using motion-tracking sensors and projections, we created a digital snow-covered floor that triggered animations with body gestures. Through a 4-day PR activation across Toronto and Montreal, hundreds of media influencers were invited to try on their new Converse winter boots and walk across the interactive snowy space to unveil in real-time an aerial cityscape view.
Mill Street Brewery Virtual Reality Tour
Sep 2017
Role: Lead Producer/Project Director/Manager
A virtual reality tour stationed in the Distillery District location offering guests a look into the history of Mill St, where and how their beer is made, as well as the flavour profiles of their top beers.
PwC Quebec Innovation Wall
April 2017
Role: Lead Producer/Project Manager
An interactive timeline projection of Quebec’s top innovations by year. Body motion gestures in front of the wall uncover the innovation hidden behind the year.
To learn more, please reach out to Tiffany directly or via Linkedin.
TIFFANY LJ 